Monday, August 2, 2010

Unilever stalks its customers

This Unilever Brand of Detergent
can be spying on your household.
Unilever should probably charged with invasion of privacy after it admitted to secretly placing a GPS tracker on the boxes of its brand of laundry detergent.

With an array of electronic sensors, team of Unilever agents can now pinpoint the exact location of the GPS trackers and walk right up to your front door. They can even remotely set off a beeper inside the box using radio electronics.

The RUSE of course is that it is part of a contest.  But what it's really a way for Unilever to get it's customers to pay for supply chain dynamics and consumer behavior research.

The Philippines is being targeted for a similar spying operation -- assuming that they haven't operationalized this already.

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